Twitter is considering allowing tweets of up to 10,000 characters in the near future. That wasn’t just among those who don’t want the platform to change, but also among publishers who fear it might be yet another place for them to have to distribute content to.
‘long tweet’ would be like an ‘article’ you could expand if you choose. In that respect, it’s similar to Facebook’s Instant Articles – content that lives natively on a social platform rather than something you have to link out to.
Twitter is still in the in the early stage with this feature. Facebook quietly sounded out publisher reactions to Instant Articles for about a year before the feature was rolled out. It makes sense for Twitter to softly test audience reaction to a major change that would leave Moments in the dust in terms of changing the nature of the platform.